Jon discusses the significance of networking and attending in-person events such as conferences and workshops for solo and small firm architecture practice owners. He challenges common myths about networking, offers practical advice for introverts, and suggests strategies for making the most out of these events. Jon also highlights the benefits of meeting new people, gaining visibility, and building relationships, alongside alternative online options. He shares his personal experiences and announces his upcoming speaking engagement at London Build 2024, inviting listeners to join him at the event to learn, network, and socialise.

Episode Highlights...

00:00 Introduction

01:06 Why Networking Matters

02:15 Debunking Networking Myths

04:22 Alternatives to In-Person Networking

04:50 Personal Networking Experiences

06:27 Four Ways You Get Sales

08:15 Networking Tips for Introverts

09:57 A Strategic Approach To Networking & In-Person Events

12:12 Top Networking Recommendations

15:28 Upcoming Event: London Build 2024

16:53 Conclusion and Next Episode Preview

Key Takeaways...

Importance of Networking:

   - Networking events and in-person interactions are critical for growth, as they provide opportunities for meeting potential clients, collaborators, and mentors.

   - Networking helps in gaining new ideas, discovering trends, building visibility, and enhancing credibility.

Debunking Myths about Networking:

   - Networking is not just for extroverts; introverts can do it too!

   - Networking should not be approached with aggressive selling; the focus should be on listening and helping others.

   - It’s not necessary to attend every event regularly; attending selectively based on your goals can be effective.

   - Tangible results can arise from networking, and it should be viewed as more than a one-time event.

Alternatives to In-Person Networking:

   - Online events and communities can be valuable substitutes when in-person attendance isn’t possible.

   - Building relationships online can still yield significant benefits, although in-person interactions often have a more substantial impact.

Networking Tips for Introverts:

   - Start with smaller events.

   - Bring a friend for support.

   - Prepare in advance by researching other attendees.

   - Focus on listening more than talking.

Strategies for Effective Networking:

   - Be authentic and true to yourself at networking events.

   - Follow up with new contacts to build lasting relationships.

   - Have a clear strategy and goals to measure the effectiveness of networking activities.

Hosting Your Own Event:

   - If local events are unavailable, consider organizing your own meetups or workshops.

   - Events can be informal and simple, such as a gathering at a local café or pub.

Upcoming Networking Opportunities:

   - Engage in larger industry events like London Build 2024 for extensive networking and learning opportunities.

   - Take advantage of casual meetups alongside formal events to build deeper connections.

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Join me at London Build on Nov 20th & 21st at Olympia London.

I'll be speaking at the Skills & Marketing Hub (at 10am on Nov 20th) and then hanging around for the rest of the event.

We’ll also be hosting an evening meet-up at a nearby venue (details coming soon).

Register your FREE tickets today at 👇

https://london-build-expo-2024.reg.buzz/jon-clayton

#LondonBuild #LondonBuildSpeakerSpotlight

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https://architecturebusinessclub.com/blueprint

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In The Next Episode...

Next time Jon chats with Ayo Abbas about digital marketing.